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I watched this...



I really enjoy the animation. From a nonprofit management perspective though, I'm disappointed that it's missing a specific call to action. "Don't Let it All Unravel" is pretty vague. Say I watch the video and I'm all moved and upset and ready to do something... I get to the end and I read that phrase... then what? "Yeah, I'm NOT going to let it all unravel! Ok... how?" At least the video, if it's going to address a social issue, could advocate something specific any person could do, like donating money to an environmental organization, or insulating their home to save energy. That's marketing 101.

But wait, 'creatives' aren't supposed to be concerned about that stuff, right? It's really just about making cool work.

I looked up the organization that sponsored the video. Here's their mission statement:

"Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action. A for-profit company, Live Earth seeks to leverage the power of entertainment through integrated events, media, and the live experience to ignite a global movement aimed at solving the most critical environmental issues of our time."

Does this seem credible? Or will it just make for a bunch of bad, didactic forms of entertainment? Also, does it seem strange that Live Earth is a for-profit organization? It doesn't necessarily mean it's unethical, but it strikes me as a little strange.