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The Elements of Typographic Style by Robert Bringhurst

Excerpt from the forward:

A typographer determined to forge new routes must move, like other solitary travelers, through uninhabited country and against the grain of the land, crossing common thoroughfares in the silence before dawn. The subject of this book is not typographic solitude, but the old, well-traveled roads at the core of the tradition: paths that each of us is fre to follow or not, and to enter and leave when we choose – if only we know the paths are there and have a sense of where they lead. That freedom is denied if the tradition is concealed or left for dead. Originality is everywhere, but much originality is blocked if the way back to earlier discoveries is cut or overgrown.

"We need a twitter account!"

I am both skeptical and optimistic about using the internet for pr. Most of the time I think it's probably just a bunch of people jumping on the bandwagon without really thinking about how it really creates value for the organization or their publics.

This is a rare exception.

Good PR is about lying.

Or is it?

Anti-design

This is not your normal take on design.

But it's well worth considering.

Test your knowledge

Graphic Designers and cheese aficionados... go!

same mistake, new application

Note to self – any display, flyer, whatever, should focus on the product being offered, not the organization logo. I make this mistake again, and again, and again, yet I know better. I know this lesson very well, just when I don't think about what I'm doing I revert to logo-centric design. Case in point... at the student activities fair, I (more or less) directed the creation of our first table displays for this fair. Now, I KNOW that the logo is not the most important thing on the display... rather, we need to advertise "salsa classes." Still, as I manned the booth for my 45 minute shift today, I realized that yet again, I had put the ritmos logo big and on top, with "salsa classes", while still large, probably 3rd in the visual hierarchy, after the logo and then the photos from performances. Now, the performance photos are great, but to be honest, they don't communicate that we offer classes and teach salsa to people who have no dance experience and no dance partner. Thank goodness Maria offered up her stereo so we could play salsa music, which, probably more than anything else, communicated to passersby that hey, we are a salsa group. And the music is pretty damn catchy, in any case.

Still, this is far better than the feather boa and otherwise empty table we had last year. Not that I'm knocking the feather boa.