Check it

Your stop-motion animation of the day.

The Elements of Typographic Style by Robert Bringhurst

Excerpt from the forward:

A typographer determined to forge new routes must move, like other solitary travelers, through uninhabited country and against the grain of the land, crossing common thoroughfares in the silence before dawn. The subject of this book is not typographic solitude, but the old, well-traveled roads at the core of the tradition: paths that each of us is fre to follow or not, and to enter and leave when we choose – if only we know the paths are there and have a sense of where they lead. That freedom is denied if the tradition is concealed or left for dead. Originality is everywhere, but much originality is blocked if the way back to earlier discoveries is cut or overgrown.

"We need a twitter account!"

I am both skeptical and optimistic about using the internet for pr. Most of the time I think it's probably just a bunch of people jumping on the bandwagon without really thinking about how it really creates value for the organization or their publics.

This is a rare exception.

Good PR is about lying.

Or is it?